Initiated on January 22, 2015, by PM Modi to address gender bias and improve the child sex ratio (CSR) and women's empowerment.
Key Ministries: Involves the Ministries of Women and Child Development, Health, and Education.
Focus:
Enforce the Pre-Conception and Pre-Natal Diagnostic Techniques Act.
Nationwide awareness campaigns.
Multi-sectoral action in 100 low CSR districts.
Achievements:
Improved CSR in districts with low ratios.
Increased awareness of gender equality.
Higher enrolment of girls in schools (secondary enrolment up from 75.51% to 78%).
Boosted institutional deliveries (from 61% to 97.3%).
Increased first-trimester antenatal care (from 61% to 80.5%).
Impact:
National sex ratio at birth improved from 918 (2014-15) to 930 (2023-24).
Empowered girls and ensured better health and education outcomes.
The campaign has led to significant improvements in gender equality, healthcare, and education for girls in India.
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